Search Engine Optimisation and SEO Edinburgh
The process of improving the visibility of a website, Search Engine Optimisation
(SEO Edinburgh) involves raising the online presence of a website
via "natural" or "organic" search results. Typically, the higher or earlier a
website appears in the search engine rankings, the more visitors it will receive
from the major search engines such as Google, Yahoo and Bing. SEO in Scotland
can target a variety of types of search, including image search, local search,
and video search. This is what gives a website an online presence.
Track Record of success!
There are many companies out there that offer SEO services but you only need to
look at BlueSpace's own web presence to see that we can actually deliver results.
Our SEO specialist Steve Cooke is obsessed with google rankings and constantly monitors
your position in the search results. We feel our personal approach that will surely
yield the best results. We do all the work in-house and never out-source to other
companies or individuals. Our main client is ranked number 1 in google for 17 different
Our own BlueSpace website is currently ranked number 1 for 3 different
phrases (although we cannot guarantee that this is correct at the time you are reading
this). The rankings fluctuate from day to day but most of the time we are number
1! We feel this an acurate measure of our ability to deliver results since our
website has only been live since October 2012.
SEO Edinburgh is considered as an Internet marketing strategy and
it is vitally important to understand how the search engines work and what people
search for. The first step is to do your research!
We use a variety of methods to determine which keywords and keyphrases are right
for you. It's important to check the numbers of searches at a local level as
well as national, and decide which phrases will bring you the most traffic.
We will consult and work closely with you to decide the best targetted keyphrases
to optimise for.
On Page Optimisation
In order to raise the online presence of a website, the next step is to optimise
the webpages of the site which may involve editing it's content and HTML. This is
carried out in order to increase its relevance in terms of specific keywords.
There are many factors that need to be looked including page title, meta tags, %
keywords in body, headings, image tags and many many more. It will be necessary
to make changes to the webpages but at BlueSpace we will carry out all the work
without the need for contacting a web designer.
Another SEO tactic is that of increasing backlinks or inbound links
to a website. Read More...